by Mark Christian | Mar 15, 2011 | The Crush Pad Editorials |
Word-Cloud dataset from front & back of 23 bar wrappers claiming to be Arriba cacáo; image generated via Wordle (http://www.wordle.net/); Cristian Melo @ 2010 Chocolate, like sex, sells. Better yet when sold together – the M.O. of Vosges. But really, no need to...
by Mark Christian | Feb 17, 2011 | The Crush Pad Editorials |
The hysterics are wrong. 9/11 DID NOT change everything. That event, however momentous, forms part of a longer, continual loop of what prescient poet Robert Burns described back in 1785 as “man’s inhumanity to man”. Sgt. Pepper – now that arguably did change...
by Mark Christian | Feb 1, 2011 | The Crush Pad Editorials |
Just as the C-spot™ holds no sacred cows (Thomas Keller pumps out chocolate confections that, at least in the take-away aspect of his biz, amounts to cupcakes at wedding-cake prices; ditto celebutard Jacque Torres who, to his credit, takes the most mediocre...
by Mark Christian | Jan 2, 2011 | The Crush Pad Editorials |
Epictetus, a slave-turned-philosopher, observed that nothing great is created suddenly, ever since Ecclesiastes reminds that ‘To every thing there is a season…’ If overwrought pairings & comparisons to wine were inadequate, now comes Vintage Chocolate, a...
by Mark Christian | Dec 27, 2010 | The Crush Pad Editorials |
Boutique chocolate now peddles in largely vague notions. Single origins that can be as big as the State of Texas & larger. Meaningless mob terms like ‘Trinitario’ & ‘Arriba’. Oft-fallacious catch phrases such as ‘organic’, ‘fair-trade’, ‘sustainable’, ‘raw’...
