How refreshing, a craft chocolate with a clean simple wrapper. A wrapper without the ubiquitous stamps, stickers & seals that litter packages today. Ya know, the ones boasting some ribbon or gold star issued in the same way American schools pass any student, even the kind who flunk, onto the next level & hand out trophies to the entire school body because everyone is a precious unique snowflake. Their achievement: attendance in class. (Oh, ya mean, that's not even required anymore? Just the opposite, sucker; the lower the attendance, the higher the grade.)

Chocolate's equivalent: just enter a contest (taste samples optional; check or money order mandatory).

Expect evermore so in chocolate as the categories multiply. Next up, no doubt: Best Ocean-Grown Cocoa Spread Serving as a Sunscreen Blessed by a Fan of the Dalai Lama Protesting Climate Change. And the winner is....

Fine & Raw is having none of that. Its clean wrapper strikes as doubly impressive considering it claims to source organic cocoa & yet no USDA Organic label appears on the package. Very understated.

Now, some howl that Fine & Raw forms an oxymoron. That this brand conches aggressively to compensate for un-roasted cocoa beans, in excess of the "raw limit" (an ambiguous 47ºC / 118ºF, or is it 51ºC / 125ºF, or is it.. who determines these levels anyways -- the Pope of Cacáo?) & that it hardly qualifies as "fine" (like who controls the definition of that? As the C-spot^® first put it years ago, to paraphrase the SCOTUS definition on porn, 'you know it when you taste it').

Besides, given rampant identity politics, Fine & Raw is free to self-identify as it pleases.

The Cashew Butter bar should silence naysayers. It fits that elusive yet enticing category of 'Inexplicable', right up there with unicorns, sparkles & rainbows. Hmmm, now that's a real award.