by Mark Christian | Jan 5, 2013 | The Crush Pad Editorials |
Back in San Diego, CA the Pearsons ‘break ‘n bite’ together with their new favorite bar: Fortunato No. 4. One too hot for The Smithsonian to handle. They asked a friend to approach The Smithsonian with a proposal for an unveiling of Fortunato No. 4 after it hosted an...
by Mark Christian | Jan 4, 2013 | The Crush Pad Editorials
Before chasing utopian dreams riding in on a unicorn, let’s take stock. It’s business after all & people have multiple motives. Money can’t buy love but it does buy sex, an antidote to life’s pain, overcoming it with pleasure. For some, so will chocolate, so will...
by Mark Christian | Jan 3, 2013 | The Crush Pad Editorials
Those best-practices that Marañon Canyon Cacao cultivates to produce cocoa could serve as a template for reviving cacáo in its natural habitat in the 21st century… at least for the premium segment. And perhaps even ramify the larger commodity markets + the wider...
by Mark Christian | Jan 2, 2013 | The Crush Pad Editorials
Precious little of all this matters to chocolate enthusiasts & everyday consumers unless the flavor measure up. The proof rests on the taste buds with the following caveat: beware of variability. There are only great bars; no great chocolate per se. Makers face...
by Mark Christian | Jan 2, 2013 | The Crush Pad Editorials
No sooner had any Nacional conflict between Peru & Ecuador been averted that a Transatlantic bidding war began. Makers from various continents wanted to get their hands on it despite the asking price: a whopping $15/lb. for dry weight nuts. A figure eclipsed by...
