Years ago Cluizel released this bar under the moniker Blanc (French for 'white'). Back then Blanc tasted pretty much of pastry school muck; day-old croissants; good for gleek (building up & stimulating saliva, then pressing tongue upon glands, forcing it to expel with extreme prejudice, usually at impressive distance).

Now titled Ivoire, the name change does little for the bar's 'same story / different day' contents.

Just as Philip Morris & Andersen Consulting are still the identical cast & characters wearing a new label (Altria & Accenture respectively), Ivoire is basically Blanc & perhaps even more so since it comes up a bit... well, blank.

Enough so to lead chocolate-geeks to wonder 'just how much cacáo-content does this contain?'. When the trade rep says "none" (ignorantly abiding the Dark-snob prejudice that cocoa butter amounts to nothing -- or even less) then the lifeline call needs to be placed to Cluizel's corporate offices in Normandy, France: "headquarters, you got a problem here".

Whatever the percentage or whatever Cluizel calls it, this is an Edsel of a White Chocolate.